Having already been established in the beauty business as Nature’s Therapy, a company known for the brand Professionäl – which targeted the market’s need for high quality, reasonably priced salon quality hair care goods in a retail setting – Rocky and Bethany Pagliarulo purchased the trademarks for DeMert and Dougherty in 2000. Being industry veterans who recognized DeMert Brands’ Nail Enamel Dryer as number one in the industry, they simplified the name to DeMert Brands and continued developing existing business, expanding distribution and adding goods to extend product lines.
In 2005, the purchase of Robert’s Research Laboratories continued to extend reach to consumers by incorporation of product lines Gefden, Hi Pro Pac and a line of highly popular skincare gels. Now, with a solid foundation in both the professional beauty and retail businesses, the road to launching new brands and continuing to broaden reach with existing brands was paved.
Two thousand eight brought initial ideas for a new brand called Not Your Mother’s – a development born from the need for a superior quality hair care line for tweens, teens and young adults at a price point compatible with their reasonable budgets. After a quiet launch with six items in 2010, in approximately 400 Walmart stores, the brand can now be found in over 25,000 stores nationwide and over ten countries worldwide with 31 items and more continually in the works.
DeMert Brands, now considered a legacy brand by the professional beauty industry (Beauty Store Business, 2012), has been around for over 50 years. Including those mentioned above, DeMert Brands creates and maintains over 125 products within 12 product lines.
At DeMert Brands the quality of our goods is truly our number one priority. We want all of our customers to feel like they are getting the highest quality beauty care products without the high dollar salon pricing. Our products are never tested on animals and they are proudly manufactured here in the United States of America.
DeMert Brands is a proud corporate sponsor of the Young Survival Coalition. To learn more, please click the logo below.