Not Your Mother’s Beach Babe Texturizing Sea Salt Spray is the number one selling texturizing hairstyling item in the U.S. (Based on Nielsen US-xAOC 12 WE 9/27/14 dollar sales).
It can now join the ranks with Not Your Mother’s Clean Freak Refreshing Dry Shampoo that for the second time in a row is the best-selling dry shampoo in the nation (Based on Nielsen US-xAOC 12 WE 9/27/14 dollar sales).
Beach Babe Texturizing Sea Salt Spray was among the original six products Not Your Mother’s launched in 2010 and has been the company’s best-selling product ever since. The texturizing haircare category has been trending with consumers looking to keep up with the messy, undone hair look that is in fashion. The formula is paraben-free and while the sea salt adds texture, volume and a matte finish to hair, sea kelp extract offers soothing, moisturizing and sun protection properties to assist in color fade reduction. Beach Babe Texturizing Sea Salt Spray has won numerous industry awards including Cosmopolitan magazine’s Beauty Awards 2014, Seventeen Magazine’s Besties Award 2013, Latina Magazine’s Beauty Award 2011 and She Knows 2014 Real Woman Beauty Awards. Celebrity fans include Olivia Holt, Willa Holland, Maggie Rose and Jaimie Alexander. In 2012, Not Your Mother’s launched Beach Babe Texturizing Hair Cream and in 2014 the Beach Babe Texturizing Shampoo and Conditioner. Beach Babe Texturizing Sea Salt Spray is sold at CVS/Pharmacy, ULTA Beauty, Target, Walgreens, Urban Outfitters and Walmart among many other regional and online retailers.